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Marketplace Intelligence for Profitable Growth
You cannot grow what you cannot see. Most marketplace sellers make decisions based on incomplete data, disconnected spreadsheets, and reports that show activity but not profitability. SellerOptic changes that. Our marketplace intelligence platform gives you unified, SKU-level visibility into ads performance, sales trends, return rates, and profitability—so every decision you make is backed by data.
FLYING BLIND WITH SPREADSHEETS
Most marketplace sellers run their business on a patchwork of spreadsheets, Seller Central reports, ad console exports, and manual calculations. This approach creates several problems:
Stale Data
By the time you compile a report, the numbers have changed.
Fragmented Systems
Ads, sales, and returns live in seperate plateforms with no unified view.
No Profit Clarity
Revenue is visible but true SKU-level profitablility is not.
No Profit Clarity
Revenue is visible but true SKU-level profitablility is not.
FLYING BLIND WITH SPREADSHEETS
Most marketplace sellers run their business on a patchwork of spreadsheets, Seller Central reports, ad console exports, and manual calculations. This approach creates several problems:
Why This Breaks Growth
Stale Data
By the time you compile a report, the numbers have changed.
Fragmented Systems
Ads, sales, and returns live in seperate plateforms with no unified view.
No Profit Clarity
Revenue is visible but true SKU-level profitablility is not.
No Profit Clarity
Revenue is visible but true SKU-level profitablility is not.
WHAT SELLEROPTIC DOES
SellerOptic brings together advertising, sales, and profitability data into one unified view so you can understand performance at every level and make faster, smarter decisions.
Advertising Analytics
Sales Visibility
Profitability Tracking
Returns Intelligence
WHO SELLEROPTIC IS FOR
Built for established brands and sellers ready to scale with the right partner.
- Amazon and marketplace sellers managing 50+ SKUs who need consolidated analytics
- Brands spending $10K+ monthly on marketplace advertising who need profitability visibility
- Ecommerce teams tired of spreadsheet-based reporting and manual data compilation
- Calibray managed services clients who want real-time access to their own performance data
- Marketplace directors and CMOs who need decision-ready dashboards, not raw data exports
Frequently asked
questions
What is SellerOptic?
SellerOptic is a marketplace analytics platform built by Calibray that provides unified visibility into advertising performance, sales data, return rates, and profitability at the SKU level for Amazon and marketplace sellers.
Is SellerOptic a standalone product or part of Calibray’s services?
SellerOptic is currently available as part of Calibray’s managed services and PPC management engagements. It serves as the analytics backbone that powers our service delivery and gives clients transparent access to their own data.
What marketplaces does SellerOptic support?
SellerOptic supports Amazon US and Amazon UK, with Walmart and additional marketplace integrations in development.
How is SellerOptic different from Amazon Seller Central reports?
Seller Central provides raw data exports. SellerOptic consolidates ads, sales, returns, and profitability into a unified dashboard with SKU-level analytics, trend detection, and decision-ready views that Seller Central does not offer natively.
Does SellerOptic replace my existing analytics tools?
SellerOptic is designed to complement or replace spreadsheet-based reporting and basic analytics tools. If you are using advanced BI infrastructure, SellerOptic can serve as your marketplace-specific layer. For most brands, it replaces the need for custom spreadsheets and manual data compilation.
How do I get access to SellerOptic?
Start by requesting a demo. If you are evaluating Calibray’s managed services or PPC management, SellerOptic access is included as part of the engagement.
Is my data secure on SellerOptic?
Yes. SellerOptic integrates through official Amazon SP-API and Ads API credentials. Your data is stored securely and accessible only to your team and your designated Calibray team.
Can I use SellerOptic without Calibray’s services?
Currently, SellerOptic is offered as part of Calibray’s service engagements. Standalone access may be available in the future
SEE YOUR
MARKETPLACE CLEARLY
If you are making marketplace decisions without complete, unified data, you are leaving money on the table. SellerOptic gives you the visibility you need to grow profitably—and when combined with Calibray’s services, it becomes the intelligence layer that drives every decision.