SellerOptic New - calibray

Amazon data
tracking starts
here.

Fixed Pricing, No Percentage Sharing, Unlimited Data Storage & Optimisation.
Join #1 app to track your data.

Calibray Background Image
Join 250+ Ecommerce businesses growing with Calibray Group.
#datatracking app

Marketplace Intelligence for Profitable Growth

You cannot grow what you cannot see. Most marketplace sellers make decisions based on incomplete data, disconnected spreadsheets, and reports that show activity but not profitability. SellerOptic changes that. Our marketplace intelligence platform gives you unified, SKU-level visibility into ads performance, sales trends, return rates, and profitability—so every decision you make is backed by data.

Calibray Amazon Ads report
All-in-One Dashboard

Unified dashboard for ads, sales, returns, and profitability

Read More
Cross-Marketplace Insights

SKU-level visibility across Amazon, Walmart, and marketplaces

Read More
Operator-Led Expertise

Built by marketplace operators, for marketplace operators

Read More
THE PROBLEM

FLYING BLIND WITH SPREADSHEETS

Most marketplace sellers run their business on a patchwork of spreadsheets, Seller Central reports, ad console exports, and manual calculations. This approach creates several problems:

Stale Data

By the time you compile a report, the numbers have changed.

Fragmented Systems

Ads, sales, and returns live in seperate plateforms with no unified view.

No Profit Clarity

Revenue is visible but true SKU-level profitablility is not.

No Profit Clarity

Revenue is visible but true SKU-level profitablility is not.

THE PROBLEM

FLYING BLIND WITH SPREADSHEETS

Most marketplace sellers run their business on a patchwork of spreadsheets, Seller Central reports, ad console exports, and manual calculations. This approach creates several problems:

Why This Breaks Growth
Spreadsheets and siloed tools create delays, hide insights, and make scalling decisions reactive insted of strategic.
Get Started

Stale Data

By the time you compile a report, the numbers have changed.

Fragmented Systems

Ads, sales, and returns live in seperate plateforms with no unified view.

No Profit Clarity

Revenue is visible but true SKU-level profitablility is not.

No Profit Clarity

Revenue is visible but true SKU-level profitablility is not.

Complete Marketplace Visibility, Simplified

WHAT SELLEROPTIC DOES

SellerOptic brings together advertising, sales, and profitability data into one unified view so you can understand performance at every level and make faster, smarter decisions.

Advertising Analytics
See your complete advertising picture: spend, revenue, ACoS, TACOS, and ROAS at the campaign, ad group, keyword, and SKU level. Identify which campaigns drive profitable sales and which ones drain budget.
Get Started
Sales Visibility
Track sales performance across marketplaces with clear breakdowns by SKU, category, time period, and channel. Understand velocity trends, seasonal patterns, and organic vs. paid sales contribution.
Get Started
Profitability Tracking
Move beyond revenue to understand actual profitability. SellerOptic calculates SKU-level profitability accounting for product cost, marketplace fees, advertising spend, returns, and other deductions.
Get Started
Returns Intelligence
Returns are a hidden profit killer. SellerOptic tracks return rates by SKU, identifies return trends, and helps you understand which products and which reasons are eroding your margins.
Get Started
Calibray Progress Image
WHO SELLEROPTIC IS FOR

Built for established brands and sellers ready to scale with the right partner.

Frequently asked
questions

What is SellerOptic?

SellerOptic is a marketplace analytics platform built by Calibray that provides unified visibility into advertising performance, sales data, return rates, and profitability at the SKU level for Amazon and marketplace sellers.

Is SellerOptic a standalone product or part of Calibray’s services?

SellerOptic is currently available as part of Calibray’s managed services and PPC management engagements. It serves as the analytics backbone that powers our service delivery and gives clients transparent access to their own data.

What marketplaces does SellerOptic support?

SellerOptic supports Amazon US and Amazon UK, with Walmart and additional marketplace integrations in development.

How is SellerOptic different from Amazon Seller Central reports?

Seller Central provides raw data exports. SellerOptic consolidates ads, sales, returns, and profitability into a unified dashboard with SKU-level analytics, trend detection, and decision-ready views that Seller Central does not offer natively.

Does SellerOptic replace my existing analytics tools?

SellerOptic is designed to complement or replace spreadsheet-based reporting and basic analytics tools. If you are using advanced BI infrastructure, SellerOptic can serve as your marketplace-specific layer. For most brands, it replaces the need for custom spreadsheets and manual data compilation.

How do I get access to SellerOptic?

Start by requesting a demo. If you are evaluating Calibray’s managed services or PPC management, SellerOptic access is included as part of the engagement.

Is my data secure on SellerOptic?

Yes. SellerOptic integrates through official Amazon SP-API and Ads API credentials. Your data is stored securely and accessible only to your team and your designated Calibray team.

Can I use SellerOptic without Calibray’s services?

Currently, SellerOptic is offered as part of Calibray’s service engagements. Standalone access may be available in the future

Customization Banner Icon

Looking for
Marketplace Service?

Partner with us! We are marketplace experts 
focused on driving sales, visibility, and growth for your brand.

Let’s Collaborate

SEE YOUR
MARKETPLACE CLEARLY

If you are making marketplace decisions without complete, unified data, you are leaving money on the table. SellerOptic gives you the visibility you need to grow profitably—and when combined with Calibray’s services, it becomes the intelligence layer that drives every decision.